Classification and function of export commodity packaging


Export packaging is generally divided into transport packaging and sales packaging. Export commodity packaging has many functions, which can be roughly summarized into the following three aspects:
A. Protection function
Protection function is the most basic function of export commodity packaging. In order to ensure that the quality and quantity of export commodities are not damaged or spoiled in the process of transportation, storage and sale to foreign markets, we should pay attention to the following eight points:
1. According to the form, characteristics, transportation environment, sales environment and other factors of export commodities, adopt appropriate packaging materials, design reasonable packaging structure, to protect export commodities. For example, in the past, the inner packaging design of silk clothing was not good, the packing gap was too large, the sealing was not firmly bonded, the lid was easy to sag, and the packing belt was easy to fall off. The goods were stolen after export due to improper packing, resulting in claims. Then the original overlapping box into a flat box, with plastic belt and sealing nail seal, finally covered with a seal, so that the anti-theft ability greatly increased, foreign businessmen are very satisfied with the new packaging.
2. In packaging design, we should not only consider the physical and chemical effects of packaging machinery on packaging materials, such as punching, pulling, twisting and pressing, but also choose packaging materials that can withstand these external forces to protect the goods. We should also consider the damage caused by shaking, braking, jolting and falling in the process of commodity circulation, so as to take appropriate measures to strengthen the strength of packaging.
3. Storage stacking will make the containers and contents under the stacking bear a lot of weight. In order to prevent damage to the packaging containers or inner packaging, it is necessary to consider the pressure resistance of the packaging structure.
4. One of the functions of packaging is to hold goods. Gas, liquid, powder and loose items cannot be transported and sold without packaging. Therefore, the packing materials should be able to withstand chemical corrosion of the goods. For example, some shampoo descaling agents can cause environmental stress cracking of polyethylene bottles or lamination of composite membranes, and isopropyl myridamate contained in some cosmetics may soften polystyrene, and so on. There are also external chemical and dust contamination to consider. Sometimes not only pollution of the commodity itself, but also pollution of the packaging itself pattern, such as in petrochemical enterprises and other areas, the atmosphere of sulfite gas and packaging printing ink chemical changes, will cause fading.
5. Friction resistance is also an aspect of protection. Due to the shaking during transportation, the commodity will jump or rotate in the package, which will cause surface friction and make its trademark or other marks unclear. Especially when convex patterns or gilding characters are used, this damage is more serious. Therefore, various lining structures should be used to fix or isolate the commodity to reduce friction.
6. Attention should be paid to the differences in climate and seasonal temperature and humidity between the export factory and the foreign target market and the regions along the way. If the packaging materials can not adapt to these changes, the packaging and contents will be cracked, damaged, quality decline, rust and other losses.
7. Light will not only make the printing surface pale, but also cause the loss of food spoilage, drug failure. Therefore, light resistant ink can be used to prevent the pattern color change of packaging, metal, aluminum foil, colored glass, colored plastic, opaque paper and other shading materials can be used to prevent the deterioration of the contents caused by light.
8. The protective function of packaging also includes anti-rust, moisture-proof, anti-theft, anti-pest, anti-mildew, anti-incense, anti-sterilization, anti-heat or cold, waterproof and so on. These should be designed according to the nature, form, function of export commodities and the different factors related to the marketing environment at home and abroad (including the relevant legal provisions of packaging abroad).
B. Convenience function
1. Convenient for production. For the mass production of export products, the first consideration is of course to meet the needs of consumers, but also should take into account the export manufacturers' resources and production costs, so that the two organic coordination. For example, a paper box structure design is very beautiful, has a strong shelf impact, but if it can not or is difficult to carry out assembly line production, it will also cause trouble for mass production.
2. Easy to load. A suitable gap should be left between the export packing container and the commodity. Because there is a certain size deviation between the two, the action of the packaging machinery also has a certain amount of deviation, if there is no gap between them, the packaging operation can not be carried out. If using manual packing, there is no gap will lead to a decline in production efficiency. The design of the structure of bottle and jar should also consider the convenience of filling.
3. Convenient storage and transportation. The weight and volume of each packing container should be suitable for its transportation characteristics (including the size of trucks, containers, etc.), the requirements of stacking and handling in the process of transportation at home and abroad and the relevant regulations abroad, so as to reduce losses, avoid waste, improve transportation capacity and economic benefits. In addition, the liner companies of various countries have added surcharges to the long and overweight goods. Many countries have different duty rates on the weight per package of different goods.
In packaging design, in order to facilitate loading and unloading, should pay attention to the application of ergonomic principles. Manual handling, from the weight of the general unit packing weight is limited to about 20 kilograms; Such as continuous loading and unloading, loading and unloading weight generally does not exceed 40% of the weight of the workers is appropriate, the volume is too large, also not suitable for handling. Mechanical handling to consider the weight and volume, but also consider the hoisting tools and packaging problems.
4. Convenient display and sales. This is an important means of promotion. There are many successful examples in both structural modeling and exterior design. For example, hanging packaging, stacked packaging can make full use of supermarket space to save shelves; Open window type, open type, supporting packaging, series packaging, group packaging, as well as a variety of portable convenient packaging is a good form of convenient sales.
5. Easy to open. Shipping packaging should be convenient for retailers to open, sales packaging should be convenient for consumers to open. For example, shipping packaging cartons or sales cartons with sewing thread opening, cartons sealed with tape, cellophane packaging with tear tape opening, cans with opening device and beverage packaging are all convenient to open.
6. Easy to handle. Convenient handling means that part of the package has the function of reuse. For example, the turnover box of various materials, glass beverage turnover bottles, etc., and for example, some inner packaging after opening or using its contents can become a home furnishings, a multi-purpose. This kind of reusable packaging has some significance for cost saving and environmental protection. Waste packaging has posed a serious threat to environmental protection, so the disposal of waste packaging should be considered in the packaging design, which is also an important aspect to meet the consumer psychology of foreign customers, especially in the industrial developed countries. Where possible, try to use recyclable or degradable packaging materials.
C. Transmission function of export commodity information
Packaging is an important tool to reflect the sales strategy of export commodities. Therefore, the packaging design must conform to the concept of foreign target customers. In terms of function, packaging is not only a silent salesman, but also an advertising tool, that is, an important medium to convey commodity information. It is responsible for the transmission of commodity brand, nature, ingredients, capacity, method of use, production units and other functions.
Excellent export commodity packaging can be rapidly identified by the target customers in different shopping occasions and similar or different competitive products through the visual communication methods such as the trademark of the commodity, the shape of the container, the image of the design, the color and the text. In many cases, consumers spend only a few seconds in front of each product. In American supermarkets, there are generally more than 8,000 kinds of products on display, and the average shopping time of ordinary customers is only 30-35 minutes. Therefore, it is particularly required that the packaging has the ability to attract target customers.

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